21 March 2023

Britam named among 50 top East African Superbrands

The region’s leading insurance and investment holding company, Britam Holdings has been named among 50 of East Africa’s top-performing brands by Superbrands East Africa, following a consumer survey undertaken by Kantar Research, across East Africa on three key parameters including quality of services/products, reliability and brand distinction.

Speaking during the awards ceremony, at the company’s headquarters in Nairobi, Britam Holdings Group Managing Director (GMD) and Chief Executive Officer (CEO), Tom Gitogo, said the Super Brands Status award was a validation of the company’s recent awards at the 2022 Association of Kenya Insurers (AKI) awards ceremony where it scooped the Life Insurance Company of the year, for the 16th consecutive year and the General Insurance Company of the year award, for outstanding performance in the insurance industry, for the financial year ending 2022.

“This award is a good endorsement from our various stakeholders including customers, whom you spoke to. It is also an affirmation of the recent awards we won at the AKI awards ceremony,” he said.

Adding, “This award calls for us to remain focused on customer-centricity and to continuously live out our purpose to safeguard the dreams and aspirations of our customers through the solutions we offer.”
Britam Holdings Director of Customer Experience, Brand & Marketing, Diane Korir, said “For Britam Holdings, being a Superbrand means we have a strong and recognizable brand that is trusted and offers high quality solutions and services.”
On his part, Superbrands East Africa Program Director, Mr.Jawad Jaffer observed that the Superbrands status represented quality, commitment, and innovation, all of which translate to respect and brand desirability.
“The Superbrands seal is a mark of confidence and customers can be sure that by choosing Britam, they are choosing a brand that has been consistently reliable, trustworthy and delivers high-quality service,” added Mr Jawad Jaffer.
Other brands awarded with the Superbrand status include Chandaria Industries, Java Group, Bidco Africa, Dairyland, Darling, Equity Bank, Fresha, The Kenya Red Cross Society, RMA, Safaricom and Royal Mabati.

Britam is a leading diversified financial services group, listed on the Nairobi Securities Exchange. The group has interests across the Eastern and Southern Africa region, with operations in Kenya, Uganda, Tanzania, Rwanda, South Sudan, Mozambique and Malawi. The group offers a wide range of financial products and services in Insurance, Asset management, Banking and Property.